Author Archive

Google Ad Sales Vet Joins Twitter

Written by Leo on January 18th, 2012. Posted in SEO Tips

Rob Goulding, Google’s ad sales veteran has joined Twitter and was confirmed by the company’s director of revenue, Adam Bain on Twitter yesterday afternoon. Goulding, who has worked with Google since 2006, will serve as Twitter’s national inside sales manager.
Goulding recently headed retail and CPG advertising sales of Google from October 2009 until this month out of San Francisco office when he moved to Twitter. He also handled various tasks like business-to-business and ad tech sales for Google in various roles between April 2006 and October 2009 in New York City.
Goulding will be based in the company’s San Francisco offices and will be in charged with recruiting, building business strategies and managing talent in Twitter’s large-to-medium sized advertising channel. Goulding is among the 44 new employees who started this week.

Google Ad Sales Vet Joins Twitter

CES Heralds TV-Digital Convergence: What Marketers Need to Know

Written by Leo on January 16th, 2012. Posted in SEO Tips

Television and digital platforms were seen once again on the road to convergence at the Consumer Electronics Show (CES) held in Las Vegas. Razorfish and ClickZ columnist, Jeremy Lockhorn, attended the said event. According to him, the digital convergence would fundamentally change the way TV advertising is measured.
Yahoo announced on Monday that brands can display ads in their Connected TV apps, where test partner, Toyota, has been running a campaign. Also, the Sunnyvale introduced new Connected TV apps by famous media companies. Then, a pool of TV stations and networks announced on Wednesday their partnership with mobile phone company, Metro PCS, where customers can tune in to the stations’ mobile TV signals.
In the same event, MySpace debuted their MySpace TV, with co-owner Justin Timberlake, promising to “bring MySpace back” while Google TV signed partnerships with major TV manufacturers to equip Google TV for their flat-screens.

CES Heralds TV-Digital Convergence: What Marketers Need to Know

Was Google Caught in a Sting Operation in Kenya?

Written by Leo on January 16th, 2012. Posted in SEO Tips

Google is what we know free and easy to access. However in Kenya, a Google group used this idea to extort money from their clients. Rumours say that Google is building or buying things for free but later on extorting money from them. The fact is that Google+ is trying to con businesses in working with them. An example, hotel place listings with constant price add that will drive anyone insane. To add to the problem the Mocality even said that Google is aware of this and have agreed. Google being mortified because of this and has announced that they are investigating this issue. The also apologise for the action of the group.

Was Google Caught in a Sting Operation in Kenya?

Scalable Link Outreach with Gmail and Boomerang

Written by Leo on January 12th, 2012. Posted in SEO Tips

Boomerang for Gmail is a plugin compatible with Firefox and Chrome that lets you take control of when you send and receive messages, in short, email scheduler. Boomerang for Gmail and Outlook is amazingly useful, lightweight, powerful link outreach application. Some of the key benefits of using Boomerang are scheduling emails to be sent at a later date or time, setting reminders on emails so they pop back up at a specified time and setting email reminders from your smartphones.
You can use Boomerang for your Gmail and Google applications using Firefox and Chrome browsers and will access it on your Gmail toolbars. Once your boomerang is setup and can be found in your toolbars, you can now access your scheduled messages to make any changes to it and access various help and how-to’s.

Scalable Link Outreach with Gmail and Boomerang

Top 2011 Moz Posts of 2011

Written by Leo on January 12th, 2012. Posted in SEO Tips

This study on SEOmoz inc revealed the influence of social factors on the flow of traffic of on blogs on the net last 2011. Social factor being number 1 in the list has the highest approval rate and thumps ups while older post gets a lower traffic. Likes tweets and plusses are the 3 magic buttons in this category. People who like the article will surely give it a +1. It is mainly because the best content gets the most signal and traffics. People who use social tend to use all 3 buttons. As of now we cannot say the future of any social networks.

Top 2011 Moz Posts of 2011

Google Places #1: How To Get A Red Balloon In 10 Steps

Written by Leo on August 20th, 2011. Posted in SEO Tips

Do you want your profile to be optimized and be part of the local listings? Start by establishing your own page, with the company title exactly as it appears offline, a phone number and email address where clients can reach you, and the complete URL to your website. Include as much categories as possible relevant to your business, and include in your profile your business hours and methods of payment. Put up pictures! And finally, ask your loyal customers to make reviews. Now you have a complete profile and an increased chance of getting the Red Balloon!

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Google Places #1: How To Get A Red Balloon In 10 Steps

4 SEO Steps To Follow When Changing URLs

Written by Leo on August 20th, 2011. Posted in SEO Tips

.Every URL will be optimized from the beginning. However they are to be changed for various reasons. But if the URL you are changing has number of good links then you don’t want to lose that link. In addition you don’t want internal links pointing to obsolete URL. Please follow this four steps if you face a problem which will help you keep your URL structure tidy, maintain a good internal linking architecture and retain your link equity.
URL Normalization: In this keep all characters as lowercase and separate words with a hyphen.
301 Redirects: This enables search engine spiders to find your new page, index the new URL, drop the old URL from the index.
Internal Linking: This is a very powerful signal that tells search engines which pages on the site are important.
Legacy Redirects: This is one house keeping job which is commonly overlooked when changing the URL structure of a page.

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4 SEO Steps To Follow When Changing URLs

5 Steps to Improve your AdWords Account in 5 Minutes

Written by Leo on August 20th, 2011. Posted in SEO Tips

In case your AdWords account isn’t giving the required results and at the same time don’t have enough time, then this five step guide will prove to be a great hep in optimizing your AdWords account to give the required performance and the best part is that it will take just five minutes.

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5 Steps to Improve your AdWords Account in 5 Minutes