SEO Tips

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Setup Instructions for v2.26

Written by Martin Horton on April 16th, 2013. Posted in SEO Tips


Welcome to Launch Effect Premium v2.26! Launch Effect Premium lets you create and customize an entire website at the click of a few buttons. Version 2.26 includes some important stability fixes and speed improvements, tweaks to the theme’s responsive styling, and large improvements to the way the theme handles the generation of meta data for Facebook sharing, as well as the theme’s ability to play nice with popular SEO plugins. Be sure to check out the Launch Effect > Designer > Global Settings panel for more information. Take a look around to see what’s new and launch something today!

Setting up is easy, but there’s definitely a few steps that have to be done in order for things to work properly. Please follow the steps below and you’ll be up and running in no time.

Please feel free to contact us at our support forums if you have questions about setup or are experiencing any issues with the theme.

Setup Instructions

Step 1 — Set Homepage

Go to Settings > Reading.
By default, WordPress shows your most recent Posts (the blog) on the homepage of your site (like the one you’re reading right now). But many WordPress users want to be able to choose a different Page as their homepage.

If you’d like to keep your most recent Posts as your homepage, you don’t have to adjust anything in this step.

If not, where it says, “Front page displays,” choose “A static page,” and select accordingly for your “Front Page”. Be sure to select “Blog” for “Posts Page”. If you’d like the Launch Effect sign-up page to be your homepage, choose “Sign-Up” for “Front Page”. Go to the Pages item in the WordPress sidebar to create new pages, which you can also select to be your “Front Page”.

Step 2 — Create Nav Menu

Go to Appearance > Menus.
This is where your navigation menu is set up and controlled. In the large panel on the right, next to “Menu Name,” write a name for your menu (it can be anything) and press save. The page will refresh and you will see a new panel called “Theme Locations at the top left. Use the Launch Effect Navigation drop down menu to select the name of the menu you just created. Then press save. Now you can use the options at left to choose what pages and posts you’d like to appear in your nav menu.

Step 3 — Select Widgets

Go to Appearance > Widgets.
Launch Effect is compatible with the standard WordPress widgets, as you can see from the ones that appear by default on the left-hand side of your website. Here you can select which widgets to keep and which to remove, as well as customize content specific to each widget.

Step 4 — Start Designing!

Go to Launch Effect > Designer.
Now for the fun part! The Designer is now divided into three sections: Global Styles, Sign-Up Page, and Theme. That submenu is located directly under the giant Designer/Integrations/Stats tabs. The best way to get started here is to just start playing around and gaining an understanding of what selections affect which parts of the design. Good luck!

Important Google News: Recap for Last Week

Written by Terry on January 24th, 2012. Posted in SEO Tips

Occasions from last weeks events recap. Google has recap the events that took place last week. It is about what happen to Google. Composing of must read blogs, articles and news about the changes in Google. The content of this recap includes industry related topics. From the top is the issue of some Google groups doing evil doings, links that appear on “ask On Google+”, New Google account users forced to join Google, Larry Page: Google+ Now Has 90 Million Users, FTC Investigating Google: Google Launches Ad Campaign to Control Damage. The non-industry related topics includes; Google’s 4Q disappoints as advertising prices sink, Google Tops Fortune’s List of Best Places to Work, The White House Joins Google plus. These events are the core of what happen to Google the last week, many things to catch up.

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12 Awesome Tactics for Crazy Productive PPC Meetings

Written by martin on January 24th, 2012. Posted in SEO Tips

Whether on the phone or in person, PPC managers have to report and update clients, a direct supervisor or upper management of the company. Joseph Kerschbaum, who has been managing PPC campaigns for about six years where he hosted numerous client calls, discussed in his article ways to get the most out of these meetings. In his article, posted at SEO Watch, he defined a successful PPC call/meeting as productive and positive. He also went on to discuss the 12 tactics that one must follow to ensure a successful PPC call/meeting. Hosting successful meetings/calls is vital for PPC managers, and communicating the successes and challenges of SEM efforts is crucial in hosting productive and positive meetings.

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Indy Welcomes Super Bowl Visitors With Social Media

Written by Felicity on January 24th, 2012. Posted in SEO Tips

Super bowl to be held in India promote by using social networks. The promoter is a group of dedicated people ranging from volunteer college students and a company named Raidious, hired by the local host. They will be using social Medias such as, Facebook, Tweeter, Foursquare, YouTube and dedicated blogs to raise public awareness. The group consist of two teams, the engagement team and the moderation team, both have its own role to play in this event. By using the social sites, they will promote this event by posting videos, pictures and stories from the event. Raidious is hoping to further this event by the use of social media.

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From AdSense to SpamSense to Spam Cents

Written by Madeline on January 24th, 2012. Posted in SEO Tips

Recent update in Google announcing that they will reduce the number of ads per site. The update has a faster response time depending mainly on how many pages your site has. Google should not only look at layouts but should also look in some other metrics. Some viewers prefer to use thier mobile to browse the web others like to use the monitor. Google also cleans up some sites by terminating a lot of Pakistani accounts. The termination letters do not have a claim to fraud, copyrights and advertiser complaints. If Google, does not change its algorithms they will end up with same problems.

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Answers to 43 Questions About Search, Social, Content, Conversions and More

Written by Terry on January 24th, 2012. Posted in SEO Tips

Rand Fishkin answers 43 questions about online search, social media and networking, web content and conversation. He has his rules to follow if he will reply to a question or not. The rules include not tackling the question if he has no good answer to it, no answer longer than two paragraphs, everyone who asks a great question will have their tweets embedded in the post and he provides links to content for more details for those interested to follow. A lot of questions from content and applications suggestions to analytics and SEO were answered with honest and accurate response. The stimulating session will help understand better some of the unknown boundaries of the web contents, media and applications.

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Jerry Yang Quits Yahoo!

Written by Robert on January 18th, 2012. Posted in SEO Tips

Jerry Yang, co-founder of Yahoo with David Filo in 1995, will be leaving the company. Yang’s resignation will be effective starting today and was announced via a press release. Yang who will be leaving the company he co-founded almost 17 years ago is very enthusiastic about the appointment of Scott Thompson as the new Chief Executive Officer and his ability to guide Yahoo into an exciting, successful future. He further added that he has the most fulfilling experience with the company for almost 17 years and that time is ripe for him to pursue his other interests outside Yahoo!.
The Yahoo co-founder, who owns a 3.6 percent stake in the Sunnyvale, California-based company, had served on Yahoo’s board of directors since March 1995. Yang served as Yahoo’s CEO from June 2007 to January 2009. Yahoo went public in 1996.

Jerry Yang Quits Yahoo!

Google Ad Sales Vet Joins Twitter

Written by Leo on January 18th, 2012. Posted in SEO Tips

Rob Goulding, Google’s ad sales veteran has joined Twitter and was confirmed by the company’s director of revenue, Adam Bain on Twitter yesterday afternoon. Goulding, who has worked with Google since 2006, will serve as Twitter’s national inside sales manager.
Goulding recently headed retail and CPG advertising sales of Google from October 2009 until this month out of San Francisco office when he moved to Twitter. He also handled various tasks like business-to-business and ad tech sales for Google in various roles between April 2006 and October 2009 in New York City.
Goulding will be based in the company’s San Francisco offices and will be in charged with recruiting, building business strategies and managing talent in Twitter’s large-to-medium sized advertising channel. Goulding is among the 44 new employees who started this week.

Google Ad Sales Vet Joins Twitter

A Peek Under the Hood: How we Manage the SEOmoz Community

Written by Martin Horton on January 18th, 2012. Posted in SEO Tips

Jen Lopez of SEOmoz takes us to a trip of the community, and shows what it takes to manage such a large community. In the first instalment in a series of posts about Community Management, she explains the who, what, where, when and how of running the SEOmoz Community.
Introducing the team behind the community management: Peter Meyers (aka Dr. Pete), Casey Henry, Keri Morget, Erica McGillivray, Jen Lopez, and the Mozzers. Check them out at Jen’s post and discover their incredible contribution to the SEOmoz Community.
They are responsible for the different aspects of managing the community: Blog, YouMoz, Q&A and Social Communities such as Twitter, Facebook, Google+ and LinkedIn.
Together they make the SEOmoz Community in order and running smoothly.

A Peek Under the Hood: How we Manage the SEOmoz Community

The Best Kept Secret in Market Samurai

Written by Felicity on January 16th, 2012. Posted in SEO Tips

Market Samurai unveils the secret to winning the SEO and generating traffic by having the right keyword. The biggest mistake that many new online business owners make is that they select keywords that are difficult to rank for. The real score here is that you need to learn how to assess the true competition in your niche.
There is a step by step BLUE PRINT that gives you awareness on how strong your competition is, but also outranks them. This Blue Print is already contained in Market Samurai’s SEO Competition Module. This powerful feature gives a huge boost in performance which means you can now systematically destroy your competition faster than before.

The Best Kept Secret in Market Samurai