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CES Heralds TV-Digital Convergence: What Marketers Need to Know
Television and digital platforms were seen once again on the road to convergence at the Consumer Electronics Show (CES) held in Las Vegas. Razorfish and ClickZ columnist, Jeremy Lockhorn, attended the said event. According to him, the digital convergence would fundamentally change the way TV advertising is measured.
Yahoo announced on Monday that brands can display ads in their Connected TV apps, where test partner, Toyota, has been running a campaign. Also, the Sunnyvale introduced new Connected TV apps by famous media companies. Then, a pool of TV stations and networks announced on Wednesday their partnership with mobile phone company, Metro PCS, where customers can tune in to the stations’ mobile TV signals.
In the same event, MySpace debuted their MySpace TV, with co-owner Justin Timberlake, promising to “bring MySpace back” while Google TV signed partnerships with major TV manufacturers to equip Google TV for their flat-screens.