SEO Tips

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Site structure strategies

Written by Leo on June 6th, 2011. Posted in SEO Tips

Website’s with what is known as a ‘flat architecture’ can increase the number of pages that are available in a search index and the amount of pages that generate traffic compared to “fat architecture” websites (websites that have too many links to click before you reach the deepest layer). The best site architecture allows a user to travel from the homepage of a site to the deepest layer of content with as few clicks as possible, and this should always be taken into account when undergoing a web development or search engine optimization project.

Flat site architecture also promotes positive usability that will benefit the user in the short term and possibly gain you more traffic and a higher conversion rate in the long term.

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