Sites like Ezinearticles and Suite 101 have taken a huge loss in ranking and traffic as a result of the panda update, so the question is; should article marketing still be a part of your SEO strategy? Article marketing has been one of the foundations of link building ever since SEO began here are some of the important points to remember in article marketing; Bring the quality of your articles up to good or better, Submit to 3-4 article directories, not just one, Point links directly at your articles from your website and other sources, Don’t expect a huge transfer of link equity. Think of it as a “fresh pointer” lastly, For ORM, article marketing can be used much more aggressively.

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