Did you know that the domain name Poker.org sold for a million Dollars? This was when domain names bubble was at its peak. A domain name is an asset, a *relative* store of value that can go up or down based on market conditions. Search engines can influence the value of domain names, search engines can decide what variables they want to count & how much. In a world where subjective marketing aspects (like branding) are replacing signals of relevancy the value of keyword domain names is greatly diminished.

source – http://bit.ly/m8fuue