Posts Tagged ‘Social media experts’

Should I hire Social Media Experts?

Written by Leo on June 6th, 2011. Posted in SEO Tips

Peter Shankman, the founder of HARO (a service that connects journalists to subject matter experts) put up a controversial post last week entitled “I Will Never Hire a Social Media Expert and Neither Should You”. The full piece makes a passionate case, but an entirely false one. There’s no evidence, only opinion; no examples, just speculation; no data, but loads of stereotyping. The author is certainly one of the premier benefactors of social traffic and of a new, more socially-connected web, yet he somehow manages to ignore the benefits social media has brought him (and his clients/company) to write a scathing dressing-down of anyone who dares claim expertise in this marketing discipline.

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