Peter Shankman, the founder of HARO (a service that connects journalists to subject matter experts) put up a controversial post last week entitled “I Will Never Hire a Social Media Expert and Neither Should You”. The full piece makes a passionate case, but an entirely false one. There’s no evidence, only opinion; no examples, just speculation; no data, but loads of stereotyping. The author is certainly one of the premier benefactors of social traffic and of a new, more socially-connected web, yet he somehow manages to ignore the benefits social media has brought him (and his clients/company) to write a scathing dressing-down of anyone who dares claim expertise in this marketing discipline.

source – http://bit.ly/mcotX8